The Memoir: The Art of Hitting the Wall

What begins as a simple essay about the relationship between art and technology quickly unravels into something more personal — a reckoning with midlife, memory & meaning.

Dear Readers,

When I started The Branding Habit, my intention was to offer a much wider and more generous lens through which to understand branding. I’ve always believed that different people need different aspects of the branding process, depending on where they are in their journey and what stage of growth they’re in. That’s why I broke branding into seven distinct areas — so that anyone, no matter their starting point, could begin from where they are and find a meaningful path forward.

The first series I created was called Tend. It was written for the early, fragile stages of a project — those moments where your idea is still new, still vulnerable, and your inner critic is loud. I wrote about overthinking, self-doubt, and the gentle courage it takes to simply begin.

I wanted to give you a bone-deep kind of permission from my heart to yours.

But something happened after I published that series.

I had given you permission to nurture your idea, but what I didn’t realise was that I was also extending that same permission to myself.

I soon started writing what I thought would be a short essay about the Impressionists, about creativity, and technology and change. But the story grew and became something else entirely.

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Coming Soon: The Art of Hitting the Wall

A Memoir.

What begins as a simple essay about the relationship between art and technology quickly unravels into something more personal — a reckoning with midlife, memory and meaning.

If this sounds like something that would interest you, you are welcome to subscribe to The Art of Hitting the Wall.

I am publishing it chapter by chapter, and I’d love to have you along for the ride.