1 Small Habit That Changed Everything

Our big plans don’t fail because we lack talent, but because we stop showing up.

Maybe it was a business idea, a writing practice, or even something simple — like a new fitness routine.

You were all in. You made a plan, got inspired, maybe even saw some progress.

But then — you know — life happened.

Work got busy, you lost track & that thing you cared about so much started slipping to the side.

This is where most people give up — not because they don’t care enough, but because they don’t have a way to stay connected when motivation fades.

I’ve seen this happen over and over again — and not just with clients, but in my own creative work, too.

It’s rarely the big effort that keeps things moving.
It’s the small habit of coming back to it—again and again—that keeps your goals alive.

And that’s why I want to introduce you to one small habit that changes everything.

How The Brand Habit started

In early 2025, I was working with two brilliant tech founders. They had big dreams for their startup; a vision that could genuinely change their industry.

But there was a problem.

They weren’t moving forward.

Their full-time jobs were draining. Their schedules were packed. They had the best intentions — but week after week, their brand stayed stuck in planning mode.

We scheduled weekly meetings to work on their startup. But every time, something got in the way. Meetings got postponed & the startup they once felt excited about? It started to feel… impossible.

And I could see it happening — the frustration, the inertia, the self-doubt. So in a moment of inspired desperation, I proposed something radical:

“Forget the long meetings. Let’s just check in for a few minutes every day.”

I held my breath, expecting them to push back against this idea.

But to my surprise, they agreed.

And that simple shift — the daily check-in — it changed everything!

Their confidence grew. Their momentum built. I watched as they quickly developed what I came to call ‘brand muscle’ — the ability to see their brand clearly, and the excitement to keep building on it.

Small, daily actions changed everything.

The Habit of Checking In: The Secret to Staying on Track

If you’ve ever struggled to stay consistent with something that matters to you, here’s the game-changer:

Instead of focusing on massive progress, focus on simply checking in. Every day.

It could be as simple as asking yourself:

⭐ Did I show up today?
⭐ If yes: What tiny step did I take?
⭐ If no: What got in my way?

Even if the answer is “I didn’t have the energy to work on my goal today”—that’s okay. The power isn’t in what you accomplish daily. It’s in keeping the habit of checking in alive.

What matters is that you showed up — when you keep checking in, you never truly stop moving forward.

Why This Works (Even When It Feels Small)

At first, building a habit like this might feel almost too small to matter. It feels like nothing’s really happening.

But here’s why it’s powerful:

• It prevents the all-or-nothing trap.
  Instead of waiting for ‘the perfect time’ to get back on track, you never fully lose track in the first place because you’re checking in, even when your energy is low.

• It builds self-awareness.
  You start noticing patterns - what gets in your way — not weeks later, but as it’s happening.

• It softens the self-judgment.
  Instead of beating yourself up for stalling, you give yourself space to reflect, reset, and return.

• It removes the false urgency.
  No scrambling to "catch up." No panic sprints. Just small, steady steps.

• And most importantly… it’s really quick & easy. A minute is all it takes.

It’s not glamorous.
It’s not intense.
But it is sustainable.

Try It Today: Your First Check-In

Let’s start right now. Don’t overthink it.

Take a moment to ask yourself:

What’s one small thing I did today — no matter how tiny — that moved me closer to where I want to be?

Maybe you:
⭐ Put a daily reminder in your calendar to remind yourself to check in.
⭐ Decluttered your desk, to make physical & emotional ‘space’ for your brand.
⭐ Made any decision, no matter how small.

That counts.

Write it down.
Check it off.
Let it be enough for today.

Come back tomorrow.